Women in Red
(Top Posts - Social/Legal - 110508)

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October 28, 2008

Women in red drive men crazy, says study
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Men find women in red more sexually attractive,
say US psychologists, confirming it really is the
colour of romance.


Men rated a woman shown in photographs as more
sexually attractive if she was wearing red clothing
or if she was shown in an image framed by a red
border rather than some other colour ... although
this "red alert" may be a product of human society
associating red with love for eons, it also may arise
from more primitive biological roots.

Noting the genetic similarity of humans to higher
primates, he says scientists have shown that certain
male primates are especially attracted to females of
their species displaying red.

For example, female baboons and chimpanzees show
red colouring when nearing ovulation, sending a sex-
ual signal that the males apparently find irresistible.


Men were shown a woman, with some of the pictures
bordered in red and some bordered in white, grey or

Even though it was the same picture of the same
woman, when she was framed in red the men rated
her as more attractive than when she was bordered
by another colour.

Men were then shown photographs of a woman that
were identical except that the researchers digitally
made her shirt red in some versions or blue in others.

And once again, the men strongly favoured the woman
in red.

The men also were asked, "Imagine that you are going
on a date with this person and have $100 in your wallet.
How much money would you be willing to spend on
your date?" When she was clad in red, the men said they
would spend more money on her.

The researchers noted that the colour red did not alter
how men rated the women in the photographs in terms
of likability, intelligence or kindness - only attractive-


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