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Women in Red (Top Posts - Social/Legal - 110508) - - - October 28, 2008 Women in red drive men crazy, says study http://www.abc.net.au/science/articles/2008/10/28/2403215.htm - - - Excerpts: Men find women in red more sexually attractive, say US psychologists, confirming it really is the colour of romance. ... Men rated a woman shown in photographs as more sexually attractive if she was wearing red clothing or if she was shown in an image framed by a red border rather than some other colour ... although this "red alert" may be a product of human society associating red with love for eons, it also may arise from more primitive biological roots. Noting the genetic similarity of humans to higher primates, he says scientists have shown that certain male primates are especially attracted to females of their species displaying red. For example, female baboons and chimpanzees show red colouring when nearing ovulation, sending a sex- ual signal that the males apparently find irresistible. ... Men were shown a woman, with some of the pictures bordered in red and some bordered in white, grey or green. Even though it was the same picture of the same woman, when she was framed in red the men rated her as more attractive than when she was bordered by another colour. Men were then shown photographs of a woman that were identical except that the researchers digitally made her shirt red in some versions or blue in others. And once again, the men strongly favoured the woman in red. The men also were asked, "Imagine that you are going on a date with this person and have $100 in your wallet. How much money would you be willing to spend on your date?" When she was clad in red, the men said they would spend more money on her. The researchers noted that the colour red did not alter how men rated the women in the photographs in terms of likability, intelligence or kindness - only attractive- ness. ... - - - end excerpts - - - |
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